Scaling to £300k months whilst freeing up more time

BACKGROUND
“All my time was taken up trying to come up with creative concepts.. and hold everyones hand. Video editors are not marketers.. that’s where Life Like came in. They can make good ads that actually sell”“Life Like Media understood what angles to go with.. and we’re averaging between 4-5x ROAS. These guys know what they’re doing!”
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IMPROVING thumb stop ratio and roas BY 4x

BACKGROUND
“We were looking for someone to partner with us and not just outsource too. Life Like Media seemed like the team that had the expertise and also could help improve our team.. we wanted to test their UGC, the results of which were very strong”
THE PROCESS
After pitching the concept of a UGC shoot to Statsports marketing division, we ran a test campaign in Dublin. The success of this test paved the way for the brand ambassador campaign which Involved flying to London, Manchester and Leeds with Harry Kane, Phil Foden, Tyler Adams and more.
THE RESULT
After compiling a large deck of creatives from the shoots, they were ran as part of the Statsports Q4 campaign. Key wins included 3.8X improvement of thumb stop, meaning more people stopped to watch the content vs brand style. And a 4X improvement of sessions, meaning more people saw the content and decided to click through.
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    Month on month growth, hitting target CPA consistently

    BACKGROUND
    “I was doing absolutely everything myself for a year and half. You need quantity to get wins, and trying to source and edit videos from creators takes a lot of time, and it is expensive.”
    THE PROCESS
    We introduced our creative 90 program first, to get quick wins and understand what will work and what wont. Once we did that we moved to monthly scaling with new creative output, new creators and fresh iterations every month.
    THE RESULT
    Month on month growth, CPA inside of target and scaling fast.
    Founder won back all his time to focus on product and other growth levers while we handled creative output.Founder committed to long term partnership with Life Like Media.
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      Record breaking CPA

      As Seen on BBC’s The Apprentice
      BACKGROUND
      “We tried a few different agencies but no could really grasp the concept of our product.. and deliver it in a way that was understandable to our consumer.” We needed to build campaigns that would educate the customer and get them to buy.
      THE PROCESS
      Revival had worked with “7 or 8 agencies who couldn’t quite get it.” before engaging with us at Life Like Media. Our dialled-in discovery and visions process allowed us to understand the brand and market we were going after and create the perfect content for their campaigns. Through consistent monthly iterations, we have dialed in the best creatives for scaling Revival’s e-commerce plan.
      THE RESULT
      Record breaking CPAs !  The dream outcome for us is to work with a brand like Revival who trust our judgement and data analysis of creative, allowing our team to build new concepts and idea month after month with consistent improvement. This led to a 12 month commitment from the brand, including an away trip to Ibiza 🙂
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        New Biz to £650k in 1 Year

        BACKGROUND
        Premium footwear and accessories brand founded in December 2021 by Siobhan Murray, Terri McEvoy and Suzanne Jackson. After an organic launch, they were looking for an agency who could help them scale with paid social and ad creatives.
        THE PROCESS
        Onboarding our advertising strategy across META and TikTok. First we built trending creatives to show of the product variation.Then we found ad combinations that worked for the audience and scaled these up, adding additional creatives when required.
        THE RESULT
        We scaled Mantra from a new eCommerce business at start up stage to over £650k+ in revenue in their first full year by injecting quality UGC and Professional creatives into a solid social media advertising strategy.
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        High production video and UGC creative to finally unlock record low CPAs.

        BACKGROUND
        Etech had a showroom in Glasgow, but didn't have much online presence  to support their plans for growth. Their plan was to engage a creative agency to build content for paid social and acquiring new DTC sales from their website.
        THE PROCESS
        After receiving multiple large packages with the highest quality mobility scooters, the team got to work planning and shooting a campaign consistent with Etechs brand image, but including high production brand style video, UGC and static image ads.
        THE RESULT
        A successful and profitable campaign that returned positive ROI on the spend and assets in record time. Taking Etech from a position of unknown uncertainty in the digital market, to making it a key channel for customer acquisition.
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          CPA improved by 45% in  4 months

          Consistently lowered CPA month over month
          BACKGROUND
          Had tried a few ad angles and statics in the past but didn't have a consistent system to get net new creative into the accounts.
          THE PROCESS
          We came in and started by making variations of the static ads that were generating the initial sales whilst also introducing performance focused UGC into the account. We also built High Production brand style to match the quality that their competitor and industry leader was producing, helping cement them as viable option to solve their markets problem
          THE RESULT
          Reduction of CPA from £43+ to £30, then £27, £25 and £23/£24 where it sits. A highly profitable position for the brand with increased spend.  
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            MORE Clients reviews

            scaled new brand ads into new markets.

            BACKGROUND
            "I'd never ran ads before, all my sales had come from organic. I knew I had a great product but articulating that effectively and at scale was something I struggled with."
            THE PROCESS
            Jack took a call with our team. We outlined our processes and pitched a few ideas.. before long Jack had flown to Belfast from the USA to be present on our shoot days. We shot problem solution and founder led content with Jack.
            THE RESULT
            "In 3 months we became profitable which allowed me to scale up ad spend and really set my brand on a different trajectory."
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            4x Revenue and tripled ad spend to £100k p/m in 3 months

            BACKGROUND
            "We had a few terrible experiences with other agencies. We couldn't get campaigns to scale. We'd heard about Lifelike Media through a few friends." 
            THE PROCESS
            We built native and authentic UGC within our Problem Solution framework and increased spend from £12k per month to £50k per month.
            THE RESULT
            Increased margin and revenue to over £100k per month
            "The most important thing of working with an agency is that it shows in your rev. Since working with Lifelike we quadrupled revenue in a short time."
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            Brilliant Experience. Brilliant Team

            BACKGROUND
            Ava Mayfair had rebranded and moved from aromas brand to more household cleaning and scents.
            THE PROCESS
            Hannah flew over to Belfast to film professional founder led ads alongside our performance UGC and Graphic content. OUr angle testing framework helped them identify their true winning angle which allowed us to achieve amongst the lowest CPAs and add volume for scaling in the subsequent batches of content.
            THE RESULT
            Our creative was consistently the top performers in the account. Including lowest CPA attribution from £5 on new tests.
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            DOUBLING SALES AND OUTGROWING PREMISES IN3 MONTHS WITH VIDEO MARKETING

            BACKGROUND
            “I was doing OK on Facebook but was struggling to make my USP and business ‘pop’ and really wanted to take it to the next level.” – Emma Thompson
            THE PROCESS
            We understood that in order to grow sales with a niche product that doesn’t have brand power would require a story.We followed Emma throughout her business day and captured the ‘Story’ of the Bee Haven Bee Keepers and the process ‘from hive to handmade’. This enables us to build trust with a new audience as they learn to love the brand, where it comes from and how they can benefit from these products.Once the video was created, we built many smaller videos around this to help launch the marketing strategy on social media.
            THE RESULT
            Within one month sales were up 50% and within 3 months sales had doubled, requiring Emma and her team to move into bigger premises to fulfill demand!“I had a target of what I wanted to make a week.. and we far surpassed that and that happened quite quickly after my video was made.”
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            £0 TO £51K IN 52 DAYS

            BACKGROUND
            “We’d never ran paid social ads at Powercut before and we knew that this was the biggest unlock to massive growth.We had targets in mind that we needed to achieve and we really needed this new revenue stream.” – Craig Mulhall
            THE PROCESS
            We identified Powercut’s ideal customer and began running test ads to find these audiences on Facebook and Instagram.Our creative team, combined with the vision of the Powercut’s directors, built out graphics, gifs and video ads to target and convert the new audiences in sales.
            THE RESULT
            We found success quickly with our fast testing method and were able to scale this account from £0 in paid social sales to £52,00 in 60 days whilst maintaining a high return on ad spend of 8.5X.
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            Clients reviews

            Over 100% (doubled) growth with this brand from when we came in and integrated our done for you creative ad testing strategy and guided the business on how to use it.

            What our customers say

            "Amazing Company to deal with"
            We had some videos made for our Liposomal Vitamin company VITALORGANICO \ GOVOHEALTH and health store in Dublin and we’re just blown away by the quality. Amazing company to deal with. These guys really care.
            Thank you we will be back.
            GOVO HEALTH
            Jackie Mazoni - Govo Health
            "Great roi, great service, even better people"
            Lifelike go above and beyond. First shoot and creatives done and I couldn't be happier. I'll forever work with LL for all creatives moving forward. Highly recommend to anyone thinking about it, great roi, great product/service and even better people!
            Toby Gilbey - Pony Jet
            "we got sales instantly"
            Fantastic creative agency.
            The team quickly understood our products, market and how best to communicate our message in content form. I’d highly recommend if you are a fast growing e-commerce brand
            Paul Horrocks - Sonic Dental